USE CASE · REPORTING

Monthly SEO Report

Get a complete monthly SEO report - KPIs, gainers, losers, top pages, and exec summary in a branded Google Doc.

Enfra Prompt

Build a monthly SEO report for [domain]. Include total clicks and impressions vs last month, top 10 gaining and top 10 losing keywords by position, top landing pages by organic traffic, new keywords ranking on page 1, and a 3-bullet executive summary. Export to a Google Doc titled '[Domain] - Monthly SEO Report - [Month Year]'.

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Month-over-month KPIs, movers, and exec summary - in one doc

01
Pull this month vs last month

Enfra pulls Google Search Console data for the reporting month and the prior month, calculates clicks, impressions, CTR, and average position for both periods, and surfaces the month-over-month deltas for each KPI in a single comparison view.

02
Find what moved, who showed up

Top 10 keywords by position gain and top 10 by position loss are surfaced side by side. Top landing pages by organic traffic are listed with month-over-month traffic deltas. New keywords ranking on page 1 for the first time are flagged separately as wins to celebrate.

03
Write the exec summary, export to Docs

A 3-bullet executive summary opens the report - written from the data, not generic. The full report is pushed to a Google Doc titled "[Domain] - Monthly SEO Report - [Month Year]", branded for the stakeholder receiving it. No formatting, no copy-paste.

A complete monthly report in Google Docs - ready to send

docs.google.com - acmecorp.com - Monthly SEO Report - May 2026
acmecorp.com - Monthly SEO Report - May 2026
acmecorp.com - Monthly SEO Report
May 2026  ·  Generated by Enfra  ·  Period: May 1 – May 31, 2026
Executive summary
Strong month overall: +18% clicks and +12% impressions vs April, driven by content refreshes on /blog/seo-checklist and /blog/keyword-research moving from page 2 to page 1.
5 new page-1 rankings for high-intent commercial keywords including "seo reporting software" (now pos 8) - opens material new traffic potential as we move these into top 3.
Watch list: /tools/site-audit lost 7 positions on "technical seo audit" likely due to a stale Lighthouse benchmark - recommend content refresh next sprint.
Month-over-month KPIs
Clicks 14,238 ▲ +18% vs Apr Prior: 12,067
Impressions 412,800 ▲ +12% vs Apr Prior: 368,600
Average CTR 3.4% ▲ +0.4pp vs Apr Prior: 3.0%
Avg. position 11.8 ▲ +1.4 vs Apr Prior: 13.2
Top 10 gaining & losing keywords
Top gainers (by position)
on-page seo checklist▲ +9
keyword research guide▲ +7
seo reporting software▲ +6
automated seo reports▲ +5
content brief template▲ +4
Top losers (by position)
technical seo audit▼ −7
white label seo▼ −5
site speed optimization▼ −4
core web vitals guide▼ −3
seo audit tool▼ −3
Top landing pages by organic traffic
PageClicksvs Apr
/blog/seo-checklist3,420▲ +42%
/blog/keyword-research2,180▲ +31%
/features/seo-reports1,640▲ +18%
/blog/content-brief1,280▲ +9%
/tools/site-audit980▼ −14%
New keywords ranking on page 1
seo reporting softwarepos 8
automated seo reportspos 9
free keyword research toolpos 7
how to do keyword researchpos 10
white label seo reportspos 9
Full report continues with traffic charts, backlink summary, and next-month priorities  ·  ~6 pages
Complete monthly report - exec summary, MoM KPI cards, top gainers/losers, traffic pages, new page-1 rankings - saved as a Google Doc

Built for anyone who has to send a monthly SEO report to someone else

SEO managers who present to a marketing director, VP, or executive team every month and need a polished report without spending half a day on it
Agencies running monthly retainers across multiple clients where consistent reporting is the deliverable - same structure, different data, every month
Founders and growth leads who want a recurring SEO performance read for the team without commissioning bespoke analysis from a consultant every cycle

Every section in the report

3-bullet executive summary
A data-grounded summary written from this month's numbers - the strongest signal, the biggest opportunity, the watch-list item
Month-over-month KPI cards
Clicks, impressions, CTR, and average position - each with the current value, MoM delta, and prior-month baseline
Top 10 gaining and top 10 losing keywords
Side-by-side tables of biggest movers in both directions - sorted by position change, not arbitrary picks
Top landing pages by organic traffic
The pages driving the most organic clicks this month, with MoM traffic delta per page
New page-1 rankings
Keywords ranking on page 1 for the first time this month - the wins to celebrate and the keywords to push into top 3 next
Branded Google Docs export
Pushed to a Google Doc titled "[Domain] - Monthly SEO Report - [Month Year]" - ready to share with a client or stakeholder

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