USE CASE · TECHNICAL SEO

Schema Markup Audit

See which schema types your page has, whether they validate, and what your competitor has that you don't.

Extract all JSON-LD schema from [URL]. Tell me which schema types are present, whether they validate, and which rich result types this page qualifies for. Then compare against [competitor URL] and suggest schema types I should add.

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No credit card. No setup. Runs on your data in under 60 seconds.

01 What this does

Extract, validate, compare - then tell you exactly what to add

Extract and validate schema

Enfra fetches the page, extracts all JSON-LD schema markup, identifies every schema type present, and validates each against schema.org standards - flagging missing required properties, incorrect values, and types that exist but won't pass Google's Rich Results test.

Identify rich result eligibility

Based on the validated schema, Enfra identifies which Google rich result types the page qualifies for - FAQ snippets, How-To cards, Article rich results, Review stars, Product info panels - and which types are one schema block away from unlocking.

Compare and suggest additions

The competitor URL is analyzed with the same extraction and the two schema profiles compared side by side. Schema types the competitor has that you don't are listed with specific implementation suggestions - including which rich result each addition would unlock.

02 What you get

Extracted JSON-LD, validation results, rich result eligibility, and what to add

Your URL acmecorp.com/blog/seo-checklist

Competitor competitor.com/seo-checklist

4 schema found

1 warning

3 gaps vs comp.

            Extracted JSON-LD
            4 schema blocks
          

Article

Organization

BreadcrumbList

WebSite

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "On-Page SEO Guide",
  "author": {
    "@type": "Person",
    "name": "Acme Corp"
  },
  "datePublished": "2024-01-15",
  "dateModified": "2026-03-02",
  "publisher": {
    "@type": "Organization",
    "name": "Acme Corp"
  }
}

Validation results - Article

✓ headline - present and under 110 chars

✓ author - Person type present with name

✓ datePublished - valid ISO 8601 format

⚠ image - missing. Required for Article rich results in Google Search - add an ImageObject with url, width, height

Rich result eligibility

📄 Article ✓ Eligible

🍞 Breadcrumb ✓ Eligible

🔍 Sitelinks Search ⚠ Partial

❓ FAQ ✗ No schema

📋 How-To ✗ No schema

⭐ Review ✗ No schema

📦 Product ✗ No schema

🎬 Video ✗ No schema

Your schema vs. competitor

Schema type	Your page	Competitor
Article	✓ Has	✓ Has
Organization	✓ Has	✓ Has
BreadcrumbList	✓ Has	✓ Has
FAQPage	✗ Missing	✓ Has
HowTo	✗ Missing	✓ Has
WebPage	✗ Missing	✓ Has

Schema types to add

FAQPage Your page has 5 Q&A sections that map directly to FAQ schema. Competitor has FAQPage deployed and likely captures the FAQ rich snippet slot at position 3. → Unlocks: FAQ rich snippet in SERPs

HowTo Your step-by-step section ("19 Steps to Rank Higher") is a natural HowTo candidate. Competitor deploys HowTo on similar pages. Can be added without rewriting content. → Unlocks: How-To step cards in rich results

JSON-LD extracted and validated · rich result eligibility mapped · competitor schema compared · additions suggested with unlock reasons

03 Who this is for

Built for anyone who wants more real estate in Google search results

→ SEO managers who want to unlock rich result types - FAQ snippets, How-To cards, Review stars - without guessing which schema to add or how to validate it

→ Developers implementing schema who need to validate their JSON-LD against schema.org requirements and Google's rich result criteria before shipping

→ Agencies doing technical SEO audits for clients where schema is always in scope but is time-consuming to extract, validate, and compare manually

04 What's included

Every output from the schema audit

✓

Full JSON-LD schema extraction

Every JSON-LD block on the page extracted verbatim - all schema types, all properties, ready to inspect or copy

✓

Schema type identification

Every schema.org type present on the page listed - Article, Organization, BreadcrumbList, FAQPage, HowTo, Product, and more

✓

Validation against schema.org requirements

Required and recommended properties checked per type - missing fields flagged with specific fix instructions, not just "invalid"

✓

Rich result eligibility map

Which Google rich result types the page qualifies for today, which are one schema block away, and which require content changes

✓

Competitor schema comparison

Side-by-side table of your schema vs. the competitor URL - types they have that you don't, immediately visible

✓

Schema additions with unlock reasons

Specific schema types to add with the rationale (existing content that maps to it) and the rich result each addition would unlock

Schema Markup Audit

Extract, validate, compare - then tell you exactly what to add

Extracted JSON-LD, validation results, rich result eligibility, and what to add

Built for anyone who wants more real estate in Google search results

Every output from the schema audit

More technical and on-page SEO workflows

Run Schema Markup Audits in Enfra.